Recently the SEC introduced regulations to protect investors from spam campaigns and suspended trading in 35 public companies. Those continuing to engage in fraudulent e-mail campaigns face severe penalties, and must now consider alternative means. Purchase this webinar archive to learn about the legal issues related to e-mail promotion, and discover credible ways to reach investors in today’s environment.

On March 8, 2007 the SEC unveiled "Operation Spam" to protect investors from spam campaigns. Fortunately, the Internet has evolved, providing small-cap companies with valuable ways to reach investors faster than ever before. This presentation discusses how you can use the web to get a bigger bang for your buck, and unleash the power of virtual marketing to spread your message.

Recently, the SEC suspended trading in the stock of 35 companies that were the subject of e-mail publicity campaigns. In their rush to attract investors' attention, these companies and their investor relations firms ignored lessons learned from 15 years of regulatory enforcement actions. In this segment, Mr. MacPhail, a former SEC enforcement lawyer, highlights the compliance issues, and provides practical advice on how to avoid problems.

In 2005, as many as 87% of Internet users relied on search engines as their primary means of finding websites. In 2006, Information Week reported that press releases had surpassed reported news as the primary source of information for knowledge workers. Making your press releases easy to find in the search engines is critically important and cannot be accomplished without a strategic approach to search engine optimization. This segment explores how search engines are ranking your news, as well as practical tips on how to optimize your results.

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